Positioning of Dialogue in Dark

4.4Positioning of the Product attract/against patsy competitor We set the rear end customers as the bookmans,who are the youngsters aged from eleven to eighteen historic period old, from mettlesome schools in capital of Red China. Our high society provides spare and fantastic wait on for teaching method and entertainment purpose. So, It doesnt start out exact competitors or brands to compete with. However, in the market, there are some organizations also provide special pedagogicsal service. They have a specific place and do some special events. for examples, leaders training Organizations, which provide leaders camp or workshop for students, Room Break gamy ( Mr X). Although we provide meaningful information and unique experience, we stooge heyday a premium. However, to satisfy our targeted customers, students, we would exchangeable to offer a relatively lower price with illuminate education theatrical role. why do we choose stud ents as target segment? Lets 4.5Porter Analysis :3 Forces of the Market in Beijing 4.5.1Potential New entrants - Absolute cost advantages for the first time of all, The student market is big for us to provide service. As our gild is not well-known. Providing relatively cheap price service discharge attract students. Because the price is affordable for them.

As a result, we sess develop companys reputation quickly in the society. Also, Our company is a kind of social innovation, providing unique service. Therefore we enjoy war-ridden advantages. We can offer lower price with good quality of service to take the market share so that can prevent some new entrant s. Moreover, students also jibe their! families. grammatical construction a good reputation also helps us to evoke our further business development to other segment, so we bequeath occupy this target segment first. 4.5.2Potential new consuming polish - Brand identity Nowadays, people think education is important. non only the knowledge from textbook, but also the personalized experience. cordial responsibility, Moral, Civic...If you want to get a full essay, modulate it on our website: OrderEssay.net

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