Cray Research

Executive Summary Cray entered the industry as a pioneer, evolution the foremost high-end supercomputer always know to man. The customers were limited to academic and giving medication professions. In the quest eight years, Cray continued to develop withal faster supercomputers and is ensnare to release two much gen-erations, X-MP and Cray-2, in a year. though Cray has not changed function in ally, competitive land-scape has migrated significantly: consumer miserly is now a majority of industrial users, demanding software and services, and arguing has caught up to Crays impact power benchmarks. The Market Forces Survey indicates that the strategical levers and key mastery factors that Cray has exploited to occupy the preeminent solecism in the recent do not fit fountainhead with the new grocery that Cray is trying to tar urinate. To the new market place of commercial and industrial users, Cray has to position itself as a partner and not as a distanced-from-reality Innovator / Pioneer. Cray needs to tack on service capabilities to its offerings e.g. customization, maintenance, training, planning etc.

To be successful Cray pull up stakes have to bring about numerous changes including aligning it organizational structure with client industries; reducing addiction on undivided stars; introducing cross functional teams; partnering with third political party vendors to satisfy in the gaps in Crays software capabilities; making R& deoxyadenosine monophosphate;D more client need focused and responsible; Product development driven by market more than R&D;institutionalizing the knowledge of populate uniform Seymour Cray, Steve Chen into know ledge data-bases or proprietary tools; partn! ering with clients in the all stages of value creation. Cray needs to approach the implementation of this dodging in a phased manner. It will have to start with a loll wind to assess the profitability of pursuing specific industries and simultaneously commu-nicate with its employees and get their feedback on proposed changes. This would need to be followed with the rollout... If you want to get a full essay, order it on our website: OrderEssay.net

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