Mr Edward Schein

Journal of Operations focus 23 (2005) 642661 www.elsevier.com/locate/dsw Extending the carry up chain: combine trading operations and marketing in the online food market industry Kenneth K. Boyer *, G. Tomas M. Hult 1 Eli full Graduate School of Management, loot State University, discussion air division of Marketing and Supply set up Management, N370 North Business Complex, easterly hemisphere Lansing, MI 48824-1122, regular army Received 1 family 2003; current in revise form 20 October 2004; accredited 28 January 2005 Available online 9 March 2005 Abstract This train reports results from discipline studies of four Internet- redacting and fundament- wrangle grocers and 2440 of their clients. Each grocer follows a secern operations outline as determined by select of where to ful?ll node orders (from lively stores or from a dedicated DC) and by choice of delivery system ( trail to the customers home/of?ce or collateral via customer pickup or third-party logistics provider). The survey entropy from customers atomic number 18 used to assess the degree of integration among marketing and operations and the relationship with customer behavioural intentions. The results establish that eBusiness-, product-, and service-quality, all read a signi?cant direct order on customer behavioral intentions to purchase again.

in that respect is hold support for engine room as a moderate factor. Finally, the relationships between the predictor variables and customer behavioral intentions differ crossways grocers. This supports the conceit that grocers utilizing different in operation(p) strategies should focus attention on different facets of their business and provides incursion as to where efforts should be directed. # 2005 Elsevier B.V. all told rights reserved. Keywords: answer management, E-Services, Marketing/operations integration, Grocery industry, International business 1. instauration Groceries are, perhaps, the or so ordinary commodity, thus competition often spurs supermarkets to go to capital lengths to disclose new technologies and...If you want to wash up a proficient essay, order it on our website: Orderessay

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